Plumbing is a lucrative field, but one with a lot of competition, too.

If you want to be the one that gets the calls, it is essential to pay attention to digital marketing.

With digital advertising the main way that businesses reach their customers, you need a great digital marketing strategy to grow your plumbing business.

1. Put Up A Great Website - Every business, even a plumbing business, needs a home base on the internet and that home base is an attractive, easy-to-use website. Include business contact information, a thoughtful About Us page, and helpful plumbing content as well as a means for customers to schedule work to be done.

2. Claim Your Google My Business Page - Google My Business pages are free digital advertising listings that act as a partner with your plumbing business website. When properly filled out and optimized, these listings get you on your local map, literally, when customers are looking for the services your plumbing business offers.

3. Create A Facebook Page - The third most important place for every plumbing business to be as a part of their digital marketing plan is on Facebook. There local customers can follow your company’s page plus you can engage with them, building recognition and keeping the company name in their minds.

4. Use Direct-Click Call Ads - When people search for a local plumber, make it easy for them to reach you to get information or set up an appointment with a call-only ad. An active phone number link that automatically makes the call is a convenience proven to gain customers!

5. Let Customers Send Work Requests - Emails and phone calls can be inconvenient these days. By adding this feature to your website that allows customers to send in work requests when they need a plumber, you can take care of them quickly and grow your business even faster.

6. Use The Power of Positive Reviews - As much as paid advertising is an important part of the digital marketing strategy, nothing speaks louder to potential new customers than word-of-mouth approval through customer reviews and testimonials. Let other happy customers do the advertising for your plumbing business by asking them for reviews on your company’s various pages and listings.

7. Use Great Customer Service To The Advantage - Customer service matters, whether in person or online. Go above and beyond with online customer service as a marketing strategy to keep customers happy so they spread the word for you.

To keep your plumbing business profitable and growing, you need a great digital marketing strategy to reach people before your competitors do.

Starting with these seven basic ideas, you can make digital advertising work to your advantage.